Rapid sales growth of Fireline’ s high performance wood and multi fuel stove range has lead to continued substantial investment in stove R&D at the Telford HQ. As a result an expanded model line up has been introduced for the heating season 2012/13.
Direct dealer and customer feedback into the Charlton & Jenrick sales and management team has been the principal driver in introduction of the FX and FP 5 Wide stoves. Featuring styling fully in line with the very successful original line up, the objective was to give the large looks of the 8kW wide screen stove but maintaining the nominal heat output at 5kW. The R&D team have achieved this by a subtle reduction in depth of the grate area whilst the over-all 500mm width of the stove is the same as the larger 8kW model. This means that full 14.5” logs (375mm) can be accommodated on the standard multi fuel capable grate which incorporates a rotary riddle mechanism using well proven principles. With a firebox lined with compressed vermiculite insulating board and Fireline’s own patent pending firebox air supply technology means that clean burning was assured from the beginning – CE and DEFRA compliance were a formality. 79% efficiency ensures top levels of fuel economy and the highly effective, proven Fireline air wash system gives fabulous views of the fire through the large glass panel.
Fireline marketing manager Dane Beckett commented: “Early indications suggest that these new models will quickly become established as best sellers in the Fireline stove range. Bearing in mind that listening to our customers and dealer’s wants and desires delivered the brief for these stoves we would expect a good response but display orders have far outstripped initial production such has been the demand. Now that production is catching up with sales there are once again good opportunities to get dealerships and displays in selected areas so we would encourage interested dealers to get in touch without delay.”
Stoves were once merely utilitarian, functional heating appliances with few frills and customers wanted nothing more than robustness and simplicity. However today Fireline recognise that stoves are more of a lifestyle choice for many, so the designers set out to produce an attractive and high performance unit as well as one that is fit to stand up to many years of solid fuel burning pleasure for the owner. Starting from a very large glass panel and always incorporating high performance clean combustion technology stands the range in good stead and always gives the customer the best features and benefits at a very competitive price level. Exclusivity, strict non-internet policy and independent dealer focus are established benefits of the Charlton & Jenrick group.
Please contact Charlton & Jenrick’s marketing department on 01952 200 444 or your usual Fireline area sales manager for more details.